Can Social Media Marketing Really Help My Business?

Is the answer a simple “yes, of course! Let’s all jump on this bandwagon!”? Do I need need social media marketing? If we read online forums for business owners, we can see that this is a commonly asked question. It is a good question. We read and hear about social media. …

How To Identify The Target Market For What I Have To Offer?

Is it all about making assumptions or simply guessing…? It has been my long-held belief that the first step toward building a sustainable brand is to define the target. However, it naturally follows, how does one actually do so? This is a particularly interesting question for startups where benchmarks are difficult to …

What is the first step in social media marketing?

We read and hear a lot about social media. We ourselves are on social media. In my view, the first step for social media marketing is to determine if social marketing is a strategic fit for the business.  In business, there is rarely a one-size-fits-all answer to any question. If that’s the …