Understanding the consumer decision journey

Understanding path-to-purchase is vitally important to any product success. This gives you opportunities to better understand how to win consumers and also how you may lose them. While I don’t have any mind-reading techniques to share, there are ways to understand the inner thinking of a purchase decision. One way …

[Infographic] Beginner’s Guide to YouTube Advertising

It’s been said that if a picture is worth a thousand words, then a video is worth a thousand pictures.  In fact, video advertising is one of the biggest trends in digital marketing today.  YouTube advertising is a key element of video advertising. Just why is YouTube advertising so popular? …

Building personas for B2C and B2B businesses alike [template]

Persona is an effective tool to align your entire organization on the target market.  This alignment can drive more targeted content creation among team members.  This alignment can ensure that products are developed with the buyer in mind.  Personas can be shared via presentations.  Personas can be printed and hung onto …