Case Study: NewCo Air using Personas to secure funding

Every business needs funding. We know that having a good understanding of our target is important. But would you be surprised to learn that having a good understanding of our target can help you secure funding? I helped a startup with their pitch by helping them define their target buyer …

Build your 1-page business plan [template]

You may have a great idea for a business.  But a great idea doesn’t automatically mean there is a great business.  Because for every great idea, there are many more seemingly great ideas that have flopped.  A great idea, even the one that has a market, may fail if it …

Understanding the consumer decision journey

Understanding path-to-purchase is vitally important to any product success. This gives you opportunities to better understand how to win consumers and also how you may lose them. While I don’t have any mind-reading techniques to share, there are ways to understand the inner thinking of a purchase decision. One way …