Building personas for B2C and B2B businesses alike [template]

Persona is an effective tool to align your entire organization on the target market.  This alignment can drive more targeted content creation among team members.  This alignment can ensure that products are developed with the buyer in mind.  Personas can be shared via presentations.  Personas can be printed and hung onto …

Step1: Define your target market to get started

Strong brands deliver value to the buyers.  However, in order to deliver value, you must first be relevant.  In order to create relevance, you must first make a connection.  In order to create a connection, you must first identify your target market.  Therefore, before you can begin to think about marketing or even before …

Case Study: Something everyone can learn from Rolex

From the top of the world to the bottom of the sea, Rolex proves dependable (Rolex advertisement, 1954). It’s a brand that has stood the test of time. Rolex means comfort, opulence, and dependability. Many of world’s most popular sportsmen love flaunting a Rolex: Tiger Woods, Roger Federer, and Phil Mickelson …

Case Study: How Tim Ferriss started his 4-Hour empire

Most of us have heard of Tim Ferriss, or at least heard of his book “The 4-Hour Workweek”.  While the book title sure suggests that it was an easy journey toward success, the fact is that Tim Ferriss worked hard and smartly when building his empire. When his book came …

Case Study: Grapevine–how to bootstrap an agency

Grapevine is a YouTube influencer marketing specialist.  Founded in December of 2012, Grapevine is an agency that helps brands sell products by working with YouTube stars.  Essentially, YouTubers use the advertiser’s products in their videos, and they place a link to buy.  Today, Grapevine has a multi-million dollar runway – all started …