[Infographic] Beginner’s Guide to YouTube Advertising

It’s been said that if a picture is worth a thousand words, then a video is worth a thousand pictures.  In fact, video advertising is one of the biggest trends in digital marketing today.  YouTube advertising is a key element of video advertising. Just why is YouTube advertising so popular? …

[Infographic] Guide to Online Marketing for Small Businesses

A picture says a thousand words. If that’s true, and infographic can probably replace many blog posts. This infographic is a quick guide to online advertising.  The key terms are defined and key tactics explained.  This infographic makes the complex world of online advertising just a bit more accessible.  Understanding …

[Infographic] Beginner’s Guide to Google Remarketing

Remarketing gives marketer another chance to close the sales.  It improves conversion.  However, remarketing remains to be an underutilized tactic, probably because it seems complicated.  This infographic breaks down this tactic by answering three basic questions.  How does it work?  What is it? Why is it a good idea? Courtesy of: …

Build a Social Media Strategy in 7 Steps

Social media is an important piece of any marketing plans today.  However, between the evolving platforms and the endless choices, it has become very difficult to make sense of it all.  Actually approaching social media in a strategic way seems virtually impossible.  However, if we remove the noise, and just …

[Infographic] Social media habits – backed by research

This infographic summarizes findings from a recent survey, as well as other research, regarding our social media habits.  How often are we on social media?  When are we plugged in? Which network is growing (and which is not)? A few interesting social media facts: Tumblr and Pinterest were the fastest growing platforms …