Can Social Media Marketing Really Help My Business?

Is the answer a simple “yes, of course! Let’s all jump on this bandwagon!”? Do I need need social media marketing? If we read online forums for business owners, we can see that this is a commonly asked question. It is a good question. We read and hear about social media. …

What is the first step in social media marketing?

We read and hear a lot about social media. We ourselves are on social media. In my view, the first step for social media marketing is to determine if social marketing is a strategic fit for the business.  In business, there is rarely a one-size-fits-all answer to any question. If that’s the …

[Infographic] Beginner’s Guide to YouTube Advertising

It’s been said that if a picture is worth a thousand words, then a video is worth a thousand pictures.  In fact, video advertising is one of the biggest trends in digital marketing today.  YouTube advertising is a key element of video advertising. Just why is YouTube advertising so popular? …