Build your 1 page business plan [template]

You may have a great idea for a business.  But a great idea doesn’t automatically mean there is a great business.  Because for every great idea, there are many more seemingly great idea that have flopped.  A great idea, even an idea that has a market, may fail if it …

Build a Social Media Strategy in 7 Steps

Social media is an important piece of any marketing plans today.  However, between the evolving platforms and the endless choices, it has become very difficult to make sense of it all.  Actually approaching social media in a strategic way seems virtually impossible.  However, if we remove the noise, and just …

Case Study: How Tim Ferriss started his 4-Hour empire

Most of us have heard of Tim Ferriss, or at least heard of his book “The 4-Hour Workweek”.  While the book title sure suggests that it was an easy journey toward success, the fact is that Tim Ferriss worked hard and smartly when building his empire. When his book came …

Case Study: Grapevine–how to bootstrap an agency

Grapevine is a YouTube influencer marketing specialist.  Founded in December of 2012, Grapevine is an agency that helps brands sell products by working with YouTube stars.  Essentially, YouTubers use the advertiser’s products in their videos, and they place a link to buy.  Today, Grapevine has a multi-million dollar runway – all started …

Case Study: Google Glass Failure – a tech launch cautionary tale

By now we all know that Google Glass failed as the next great consumer product.  It didn’t transform our world like the iPod did.  What is a little less clear is why this product failed. Google Glass was not the first product, or even the first high-tech product, to fail, …