Case Study: Something everyone can learn from Rolex

From the top of the world to the bottom of the sea, Rolex proves dependable (Rolex advertisement, 1954). It’s a brand that has stood the test of time. Rolex means comfort, opulence, and dependability. Many of world’s most popular sportsmen love flaunting a Rolex: Tiger Woods, Roger Federer, and Phil Mickelson …