Case Study: NewCo Air using Personas to secure funding

Every business needs funding. We know that having a good understanding of our target is important. But would you be surprised to learn that having a good understanding of our target can help you secure funding? I helped a startup with their pitch by helping them define their target buyer …

Building personas for B2C and B2B businesses alike [template]

Persona is an effective tool to align your entire organization on the target market.  This alignment can drive more targeted content creation among team members.  This alignment can ensure that products are developed with the buyer in mind.  Personas can be shared via presentations.  Personas can be printed and hung onto …

Step1: Define your target market to get started

Strong brands deliver value to the buyers.  However, in order to deliver value, you must first be relevant.  In order to create relevance, you must first make a connection.  In order to create a connection, you must first identify your target market.  Therefore, before you can begin to think about marketing or even before …