Case Study: How Tim Ferriss started his 4-Hour empire

Most of us have heard of Tim Ferriss, or at least heard of his book “The 4-Hour Workweek”.  While the book title sure suggests that it was an easy journey toward success, the fact is that Tim Ferriss worked hard and smartly when building his empire. When his book came …

Primal Branding Series #6 – Sacred Words. What do you say?

Continuing with my series on Primal Branding by Patrick Hanlon. I have discussed in previous posts the creation story, the creed, the icon, the rituals, and the pagans / nonbelievers. This week, I’ll be focusing on the sacred words. What are sacred words? I believe the best example is Apples’ …

Primal Branding Series #4 – Rituals. Do you know yours?

Continuing with my series on Primal Branding by Patrick Hanlon. I have discussed in previous posts the creation story, the creed, and the icon. This week, we move onto rituals. “Rituals are the meaningful repeated points of contact between you and your guest, customer, client, or target market.” These rituals …