How to Promote a Business Online Without Spending Money?

One of my favorite shows is Queer as Folks, a trailblazing show on Showtimes at the turn of the century. In one episode, Melanie and Lindsay wanted to remodel their attic into an artist studio. Their friend suggested that there are three factors to any construction projects: quality, time, and …

Can Social Media Marketing Really Help My Business?

Is the answer a simple “yes, of course! Let’s all jump on this bandwagon!”? Do I need need social media marketing? If we read online forums for business owners, we can see that this is a commonly asked question. It is a good question. We read and hear about social media. …

What is the first step in social media marketing?

We read and hear a lot about social media. We ourselves are on social media. In my view, the first step for social media marketing is to determine if social marketing is a strategic fit for the business.  In business, there is rarely a one-size-fits-all answer to any question. If that’s the …

[Infographic] Beginner’s Guide to YouTube Advertising

It’s been said that if a picture is worth a thousand words, then a video is worth a thousand pictures.  In fact, video advertising is one of the biggest trends in digital marketing today.  YouTube advertising is a key element of video advertising. Just why is YouTube advertising so popular? …

Build a Social Media Strategy in 7 Steps

Social media is an important piece of any marketing plans today.  However, between the evolving platforms and the endless choices, it has become very difficult to make sense of it all.  Actually approaching social media in a strategic way seems virtually impossible.  However, if we remove the noise, and just …