[Infographic] Beginner’s Guide to YouTube Advertising

It’s been said that if a picture is worth a thousand words, then a video is worth a thousand pictures.  In fact, video advertising is one of the biggest trends in digital marketing today.  YouTube advertising is a key element of video advertising. Just why is YouTube advertising so popular? …

Build a Social Media Strategy in 7 Steps

Social media is an important piece of any marketing plans today.  However, between the evolving platforms and the endless choices, it has become very difficult to make sense of it all.  Actually approaching social media in a strategic way seems virtually impossible.  However, if we remove the noise, and just …

[Infographic] Social media habits – backed by research

This infographic summarizes findings from a recent survey, as well as other research, regarding our social media habits.  How often are we on social media?  When are we plugged in? Which network is growing (and which is not)? A few interesting social media facts: Tumblr and Pinterest were the fastest growing platforms …

[Infographic] How often should you post on social media

A commonly asked question on social media marketing is how often should you post.  Answering this question helps you define your content strategy.  Answering this question is also fundamental in understanding how much resource, time, and effort would be required to maintain a successful social media plan.  This infographic brings …