Can Social Media Marketing Really Help My Business?

Is the answer a simple “yes, of course! Let’s all jump on this bandwagon!”? Do I need need social media marketing? If we read online forums for business owners, we can see that this is a commonly asked question. It is a good question. We read and hear about social media. …

How To Identify The Target Market For What I Have To Offer?

Is it all about making assumptions or simply guessing…? It has been my long-held belief that the first step toward building a sustainable brand is to define the target. However, it naturally follows, how does one actually do so? This is a particularly interesting question for startups where benchmarks are difficult to …

Case Study: How Tim Ferriss started his 4-Hour empire

Most of us have heard of Tim Ferriss, or at least heard of his book “The 4-Hour Workweek”.  While the book title sure suggests that it was an easy journey toward success, the fact is that Tim Ferriss worked hard and smartly when building his empire. When his book came …

Case Study: Grapevine–how to bootstrap an agency

Grapevine is a YouTube influencer marketing specialist.  Founded in December of 2012, Grapevine is an agency that helps brands sell products by working with YouTube stars.  Essentially, YouTubers use the advertiser’s products in their videos, and they place a link to buy.  Today, Grapevine has a multi-million dollar runway – all started …