How to Promote a Business Online Without Spending Money?

One of my favorite shows is Queer as Folks, a trailblazing show on Showtimes at the turn of the century. In one episode, Melanie and Lindsay wanted to remodel their attic into an artist studio. Their friend suggested that there are three factors to any construction projects: quality, time, and …

Can Social Media Marketing Really Help My Business?

Is the answer a simple “yes, of course! Let’s all jump on this bandwagon!”? Do I need need social media marketing? If we read online forums for business owners, we can see that this is a commonly asked question. It is a good question. We read and hear about social media. …

How To Identify The Target Market For What I Have To Offer?

Is it all about making assumptions or simply guessing…? It has been my long-held belief that the first step toward building a sustainable brand is to define the target. However, it naturally follows, how does one actually do so? This is a particularly interesting question for startups where benchmarks are difficult to …

What is the first step in social media marketing?

We read and hear a lot about social media. We ourselves are on social media. In my view, the first step for social media marketing is to determine if social marketing is a strategic fit for the business.  In business, there is rarely a one-size-fits-all answer to any question. If that’s the …