Build your 1-page business plan [template]

You may have a great idea for a business.  But a great idea doesn’t automatically mean there is a great business.  Because for every great idea, there are many more seemingly great ideas that have flopped.  A great idea, even the one that has a market, may fail if it …

Building personas for B2C and B2B businesses alike [template]

Persona is an effective tool to align your entire organization on the target market.  This alignment can drive more targeted content creation among team members.  This alignment can ensure that products are developed with the buyer in mind.  Personas can be shared via presentations.  Personas can be printed and hung onto …

Step1: Define your target market to get started

Strong brands deliver value to the buyers.  However, in order to deliver value, you must first be relevant.  In order to create relevance, you must first make a connection.  In order to create a connection, you must first identify your target market.  Therefore, before you can begin to think about marketing or even before …