Step1: Define your target market to get started

Strong brands deliver value to the buyers.  However, in order to deliver value, you must first be relevant.  In order to create relevance, you must first make a connection.  In order to create a connection, you must first identify your target market.  Therefore, before you can begin to think about marketing or even before …

Case Study: How Tim Ferriss started his 4-Hour empire

Most of us have heard of Tim Ferriss, or at least heard of his book “The 4-Hour Workweek”.  While the book title sure suggests that it was an easy journey toward success, the fact is that Tim Ferriss worked hard and smartly when building his empire. When his book came …